Impact on the Healthcare System

What is your mobile product roadmap? How can the medical technology sector leverage the capabilities physicians have come to expect via smartphone? Physicians pay attention to mHealth.The important question for medical device makers is: How can this communication tool become a part of your market opportunity?

In the physician perceptions in the mHealth study, two-thirds of U.S. physicians reported using mobile applications, to reduce cost and use their time more efficiently.⁷ This is an evolving market and medical device marketers who address this opportunity may be ahead of the curve.






References

1. Nazarian, N. et. al, JMTM, 1:1:13-15, 2012
2. Franko OI. Smartphone apps for orthopaedic surgeons. Clin Orthop Relat Res 2011;469(7):2042-8.
3. Jahns R.G. The market for mHealth application reached $US 718m in 2011 [Internet]. 2012 [cited 2012 Aug 25]. Available from: www.research2guidance.com/the-market-for-mhealth-application-reached-us-718-million-in-2011/
4. Obiodu, V., Obiodu, E., JMTM 1:4:22-37, 2012
5. www.cavanaughconsulting.org/wp-content/uploads/2014/01/2014-Physician-Perceptions-of-Mhealth.pdf
6. www.imedicalapps.com/2013/12/top-medical-apps-orthopedic-surgeons/2/
7. www.cavanaughconsulting.org/wp-content/uploads/2014/01/2014-Physician-Perceptions-of-Mhealth.pdf